Broadway Plaza is an open-air regional shopping center located in the heart of downtown Walnut Creek, one of Northern California's most thriving communities. Home to an array of desirable retailers and restaurants in the East Bay, Broadway Plaza caters to young, upscale and highly educated shoppers serving a retail market of more than 700,000 residents with an average annual household income of $105,000.

Mall Sponsorship Opportunities

Broadway Plaza recognizes the tremendous value of providing other companies with access to a qualified shopper base and has developed several sponsorship and marketing partnership opportunities for companies who share a customer philosophy paralleling that of Broadway Plaza.

Merchandising Events

Customized marketing programs can be developed to increase brand awareness and incremental sales while enhancing your company's marketing goals and objectives.

Tap Into the Value

Center traffic and consumer impressions are the leading benefits of mall sponsorship. Simply stated, the cost per thousand is less than most Bay Area media outlets. Add to that the flexibility of having personal contact with potential customers and your marketing possibilities are endless.

Communicate Face-to-Face

Consumer impressions are an important benefit for our sponsors and corporate partners. Another key selling point is the ability to communicate face-to-face with the shopper who are predisposed to make a purchase, while enhancing your company's relationship with the customer.

Customized and Flexible Programs

There are opportunities to cross promote products, incorporate product sampling, sales promotions, special events and community partnerships. Tremendous success can be achieved through "Preferred Provider" relationships via premium retail space, promotional signage and identification throughout the center.

Opportunities include:

• Signature Event Sponsorship
• On-Mall Advertising
• Display & Exhibit Space
• Advertising Inclusion
• Internet Exposure

For more information, please contact

• Location
• Macerich Corporation
• Tenant Information
• Leasing Opportunities
• Contact Us