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Opening Of Inspirato, Tesla At Broadway Plaza Draws Broad Interest

September 9, 2014
Walnut Creek, Calif. – September 9, 2014 – While Broadway Plaza undergoes a refresh, two new retailers at the upscale shopping center demonstrate the growing trend of experiential retail:   Inspirato, a luxury travel club in partnership with American Express, and Tesla, the innovative electric car company, both recently opened locations at Broadway Plaza.
 
The Inspirato Experience Center, opened on August 26, allows interested travelers to learn about the private destination club and begin to dream about their next exclusive vacation.  The experience center includes re-creations of great rooms from Inspirato vacation residences in Cabo San Lucas, Mexico, and Vail, Colorado - and there's even a special kids' area to help the littlest travelers plan for their next family vacation.  Inspirato plans to open five high-profile experience centers across the country this year to showcase the club's growing portfolio of vacation residences and personalized service in a completely unique environment.
 
The Tesla Motors showroom opened at Broadway Plaza in May and has experienced immediate success in both visibility and sales.  Tesla Motors is changing how people think about cars. This innovative, interactive store is designed to invite customers to explore Tesla's technology, learn about owning an electric car, and configure their own Tesla in the Tesla Design Studio.
 
Experiential retail is growing in many ways around the country, and leading luxury brands like Tesla and Inspirato choose a limited number of locations including Broadway Plaza, regarded as an excellent place to connect with highly engaged shoppers interested in exploring new concepts.
 
“Broadway Plaza knows Walnut Creek and its visitors extremely well, and we knew that our shoppers would respond enthusiastically to the opportunity to learn more about Tesla and Inspirato, and have a customized experience in-store that turns into an unforgettable experience in the future,” said Shelly Dress, senior property manager at Broadway Plaza.  “Shoppers come to top retail settings like ours to experience what’s new and fresh in so many different categories, and now they can add electric cars and upscale vacations to this growing list.  It’s exciting.” 
 
About Updates at Broadway Plaza
 
Broadway Plaza is currently undergoing several significant upgrade projects, with new retail and center improvements opening in phases beginning in fall 2015.  In an effort to maintain the charm and appeal of Broadway Plaza, the master plan for the 62-year old shopping center includes rebuilding the parking garages on South Broadway, the expansion of the Macy's for Women store, the remodel of the building on the east side of the property between Macy’s and Nordstrom, and making improvements to traffic flow and pedestrian areas. 
 
The convenience and experience of guests is a high priority at Broadway Plaza.  Stores are open, plenty of parking is available, Broadway Plaza Street is open, and Roving Ambassadors are available throughout the property to ensure shoppers receive the service they are accustomed to and deserve. 
 
During construction, Broadway Plaza is offering complimentary valet parking seven days a week.  Customers can access this complimentary service at the valet podium located on Broadway Plaza Street near the promenade fountain. 
 
For more information about the Broadway Plaza Redevelopment project, visit www.BroadwayPlaza.com/Redevelopment.
 
About Inspirato
 
Launched in 2011 and now the largest destination club in the world with hundreds of luxury vacation choices in dozens of sought-after destinations, Inspirato is the luxury vacation solution for discerning travelers seeking a superior alternative to hotels, resorts and online villa rentals.   In March 2013, Inspirato announced a partnership with American Express and the destination club's new name, "Inspirato with American Express."   Inspirato with American Express is a private club that provides its members exclusive access to the Inspirato Signature Collection of luxury vacation homes, experiences and VIP offerings.  At the heart of the Signature Collection are Inspirato Signature Residences, multimillion-dollar vacation homes fully managed and controlled by Inspirato for the exclusive use of its members. Inspirato members also enjoy Inspirato's Signature Service every time they travel to one of the club's Signature Residences, including the attention of a dedicated Personal Vacation Advisor to help them plan their trip, an onsite Destination Concierge to assist them during their stay, and daily housekeeping and pre-arrival grocery shopping. Learn more by visiting inspirato.com, calling (888) 827-9561, and following Inspirato on Facebook  and Twitter.
 
About Tesla
 
Tesla Motors uses proprietary technology, world-class design and state-of-the-art manufacturing processes to create a new generation of highway capable electric vehicles. The company utilizes an innovative distribution model based on company-owned sales and service centers.  The Tesla Roadster entered production in 2008 and the Model S in 2012. Deliveries for Model X are coming in 2015. Supercharger stations are strategically placed along well-travelled highways to allow Model S owners to drive from station to station with minimal stops. They are located near amenities like roadside restaurants, cafes, and shopping centers so drivers can stop for a quick meal and have their Model S charged by the time they're done. Tesla's first six Superchargers were energized in California in September 2012, with the first network of European Supercharger stations opening in Norway less than a year later. As of today, 80 Supercharger locations are energized worldwide, with 14 locations in Europe. More than 11 million kilometers have been charged by Tesla Superchargers and nearly 1.13 million liters of gas have been offset.
 
About Broadway Plaza
 
The beautiful and high-performing Broadway Plaza, an all-outdoor shopping destination in the heart of Walnut Creek, California, has been a magnet for outstanding retail in the East Bay for more than 60 years.  This lively downtown property is anchored by Neiman Marcus, Nordstrom and Macy’s, with an impressive list of restaurants and specialty shops including cutting-edge experiential retail brands Tesla and Inspirato. Broadway Plaza is currently undergoing a major update with new retail buildings, a new parking garage and enhanced public spaces.  The thoughtful expansion is designed to preserve the property’s exceptional appeal for shoppers and retailers. Updates will be completed in phases beginning fall 2015 through spring 2017. For the latest information, visit our website, www.broadwayplaza.com, like us on Facebook and follow us on Twitter.

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