Brand Opportunities

Business Partnerships

Hundreds of brands, agencies and retailers place media and promotions yearly using Macerich Shopping Centers as a platform to reach their target market. Broadway Plaza is "where the stores are" and for brands, it certainly is “where the people are”. In fact, millions of people visit Broadway Plaza annually. At Macerich, we understand that access to our consumers provides companies, brands and retailers a clear, competitive edge in today’s cluttered marketplace.

Media Network Advertising Opportunities

Broadway Plaza is an ideal place to reach consumers with in-mall media when they are predisposed to making a purchase. Reach and frequency is optimal; shoppers view advertisements when entering the mall and throughout the common area. Broadway Plaza's in-mall media breaks through the clutter with high-impact, high-visibility, spectacular advertising and promotional messaging.  

• Signage Opportunities
• Digital Assets
• Custom Elements
• Newly Added: Static Backlit Kiosk Network 

Events, Promotions and Displays

Broadway Plaza provides turn-key opportunities to cross-promote products, incorporate sampling, demonstrations, sales promotions, special events, community partnerships, and more. Customized marketing programs can also be developed to increase brand awareness and incremental sales while enhancing your company’s marketing goals and objectives. Begin utilizing Broadway Plaza's premium programs to communicate face-to-face and enhance your relationship with your target shopper today! 

• Promotional Displays
• Auto Displays
• Product Demonstrations, Sampling and Coupons
• Autograph Signings, Concerts and Performances  
• Vendor Shows, Expos and Fairs

Filming Opportunities

Interested in filming a commercial, TV show, feature film or photo shoot at Broadway Plaza? Let us help! Learn more here.

Amenity Sponsorships

As the sponsor of an amenity in Broadway Plaza, your company will receive opportunities for building customer relationships through prominent display, branding and customized exposure. Sponsoring consumer-centric amenities provides your brand with increased name recognition, awareness and highly visible, premium messaging.

• Valet Parking
• Soft Seating Areas
• Holiday Photo Sets