Skip to main content Skip to footer site map

Brand Opportunities

Business Partnerships
Hundreds of brands, agencies and retailers place media and promotions yearly using Macerich Shopping Centers as a platform to reach their target market. Broadway Plaza is "where the stores are" and for brands, it certainly is “where the people are”. In fact, millions of people visit Broadway Plaza annually. At Macerich, we understand that access to our consumers provides companies, brands and retailers a clear, competitive edge in today’s cluttered marketplace.

Media Network Advertising Opportunities
Broadway Plaza is an ideal place to reach consumers with in-mall media when they are predisposed to making a purchase. Reach and frequency is optimal; shoppers view advertisements when entering the mall and throughout the common area. Broadway Plaza's in-mall media breaks through the clutter with high-impact, high-visibility, spectacular advertising and promotional messaging.  

  • Signage Opportunities
  • Digital Assets
  • Custom Elements
  • NEWLY ADDED in 2018: Static Backlit Kiosk Network 

Events, Promotions and Displays
Broadway Plaza provides turn-key opportunities to cross-promote products, incorporate sampling, demonstrations, sales promotions, special events, community partnerships, and more. Customized marketing programs can also be developed to increase brand awareness and incremental sales while enhancing your company’s marketing goals and objectives. Begin utilizing Broadway Plaza's premium programs to communicate face-to-face and enhance your relationship with your target shopper today! 

  • Promotional Displays
  • Auto Displays
  • Product Demonstrations, Sampling and Coupons
  • Autograph Signings, Concerts and Performances  
  • Vendor Shows, Expos and Fairs

Amenity Sponsorships
As the sponsor of an amenity in Broadway Plaza, your company will receive opportunities for building customer relationships through prominent display, branding and customized exposure. Sponsoring consumer-centric amenities provides your brand with increased name recognition, awareness and highly visible, premium messaging.

 

  • Valet Parking
  • Soft Seating Areas
  • Holiday Photo Sets
Begin utilizing Broadway Plaza's premium space, targeting your consumer and promoting your brand and/or service today!

Contact Information

Tracy Dietlein
Tracy Dietlein
Senior Marketing Manager
(925) 939-7601
tracy.dietlein@macerich.com

VISIT

Broadway Plaza

REGULAR HOURS

Mon - Fri: 10 AM - 9 PM
Saturday: 10 AM - 7 PM
Sunday: 11 AM - 6 PM

SOCIAL

Have a Fashion Outlets Savings Pass? Click here to redeem. (open in new window)
We use cookies to give you the best possible experience on our website. Read our Cookie Policy (open in new window) to learn more. I ACCEPT